I was updating our business plan, What a thrill….My least favorite thing, next to hitting my head on a doorway.

Anyways, one of the points of consideration of any business that sells a product is having it in a retail store. Why don’t you see light therapy devices at stores when you go shopping? They could put it between the “I have everything” and “Interesting things no one understands”. You might have seen the pet rock there 20 years ago.

Can a sales person explain it to you in under 5 minutes, so you would spend hundreds of dollars on it? Pretty hard sell.

There was a high tech store that had a light therapy device, I won’t mention the name but it starts with a “B” and has water and rock in the name.  Anyways, I went in, picked up the device with I think 14-16 lights that were pretty, and asked the sales person what does it do and how does it do it.  They told me it is supposed to reduce pain. I said “Really”, How? And they smiled at me and said “I don’t know” but that’s what I’ve been told. We have a return policy if you don’t like it.

Last time I went in, it’s not there anymore. Might be in some, but I haven’t seen it. Only online, or in magazines.

So, will it ever be on the shelf? Yes. There will be a point, just like GPS’s, where the knowledge of the technology is all around, and people know what it is. Then the volume of purchases will increase, and the price will go down. It’s how everything works if it’s a good product. Computers, MP3 players, etc.

How long will it be? Of course, as I do our business plan, I hope it’s soon.
Light therapy is a great thing!