Live or Memorex?

Are you old enough that you remember that slogan? Remember the guy singing, and his voice shattered a crystal wine glass?

Why is this on a Light therapy blog?

Well, I recently travelled around the country (evey day in a different city), interviewing DPL users. When a company does a promo piece do they use Actors or real users, can you tell? I wish our entire company staff could have talked with these people. It was one of the most uplifting, encouraging things I’ve done. We spent the money to go get real users of our system who bought it and used it. We didn’t tell these people what to say. We didn’t pay them or in fact give them anything. It was an expensive process, but an important one.

Why is it important to have real vs. scripted?

You can’t write stuff that matches real life. You hear about the Darwin awards, and the crazy stories that supposedly really happen to real people. You just can’t script that out. We just asked simple questions.

Well I could never script out what these people said (well, I might be able to, but I might be struck down for doing it). Things like “DPL therapy gives people their lifes back” from a Doctor in Nebraska, to “Thank God for the Light”, a sweet 90+ year old women told me.

I went through 5 states in one day, and it was worth all the stress and time to hear what the people said.

The reality is light therapy is helping people all over the world, yet 80% of the other people never even heard of it. All people, throughout the world, have it in common. Everyone wants to look good, and no one wants to live with pain.

So when your watching commercials, and you see people describing the product, think is it “live or memorex”? Is it actors, or real users.

Here is a link to see a couple of the people interviewed. We’ll be adding a bunch more shortly.

[1] Testimonials